Privacy policy

Last updated: 5th of July 2026

Milarēs operates this website and online store, including all related information, content, features, tools, products and services, referred to in this Privacy Policy as the “Services”. Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, store and protect your personal information when you visit, use or make a purchase from our Services, or otherwise communicate with us.

If there is any inconsistency between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail in relation to personal information.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

When we refer to “personal information”, we mean information that identifies you or could reasonably identify you.

Depending on how you interact with us, we may collect:

Contact details — name, billing address, shipping address, phone number and email address.
Payment information — payment method, transaction details and payment confirmation, processed securely through Shopify and payment providers.
Account information — username, password and preferences, where account functionality is available.
Transaction information — products viewed, added to cart, purchased, returned or exchanged.
Communications — messages sent to customer support, through contact forms, email or social media.
Device information — IP address, browser type, device identifiers and general location information.
Usage data — how you browse and interact with our website, including pages viewed, links clicked, carts created and checkout activity.
Marketing preferences — your preferences for receiving email, SMS or other marketing communications.
We do not knowingly collect personal information from children.

How We Collect Information

We collect personal information:

Directly from you — when you create an account, place an order, join our waitlist, subscribe to marketing, complete a form or contact us.

Automatically — through cookies, pixels and similar tracking technologies.

From service providers — including Shopify, payment processors, analytics providers, fulfilment partners and shipping providers.

From marketing and advertising partners — where permitted by law, including platforms that help us measure, personalise and improve our advertising.

How We Use Your Information

We use personal information to:

Process and fulfil orders.
Provide customer support.
Deliver products and manage returns or exchanges.
Communicate with you about your order, enquiry or account.
Improve our website, products and Services.
Send email, SMS or other marketing communications where you have opted in, or where otherwise permitted by law.
Provide personalised advertising.
Understand customer behaviour and website performance.
Prevent fraud, misuse and security issues.
Comply with legal obligations.
You may unsubscribe from email marketing at any time using the unsubscribe link in our emails. If SMS marketing is available, you may unsubscribe by following the instructions in the message.

Marketing and Advertising

We may use your personal information to send marketing communications where you have opted in, or where otherwise permitted by law.

We may also use cookies, pixels and similar technologies to understand how customers use our website and to show relevant advertisements on third party platforms, including Meta, Google, TikTok and Pinterest.

Depending on your location, we will request your consent before using non essential cookies or similar technologies for advertising or analytics.

You can unsubscribe from email marketing at any time using the unsubscribe link in our emails. Where SMS marketing is available, you can unsubscribe by following the instructions in the message.

You may also be able to manage cookie preferences through our website cookie banner, privacy settings or your browser settings.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to operate the website, remember your preferences, analyse website performance and support marketing and advertising.

Some cookies are necessary for the website to function. Other cookies, including analytics and advertising cookies, may be optional depending on your location.

Where required by law, you can accept, reject or manage non essential cookies through our website cookie banner or cookie settings.

Please note that disabling certain cookies may affect how our website functions.

Disclosure of Personal Information

We may disclose personal information:

To Shopify and service providers who help operate our store.
To payment processors and shipping providers.
To fulfilment, delivery and logistics partners.
To marketing, advertising and analytics partners.
To professional advisers, including legal, accounting or business advisers where necessary.
Where required by law, regulation, legal process or government request.
In connection with a business transaction, such as a merger, sale, restructure or transfer of assets.
These third parties may be located outside Australia.

Relationship with Shopify

Our store is hosted on Shopify. Shopify processes personal information to provide, support and improve the Services.

Information submitted to our store may be transmitted to Shopify and its service providers, including those located outside Australia.

Shopify provides privacy and compliance tools, however merchants remain responsible for understanding and configuring their own store in line with applicable privacy obligations. Shopify’s own guidance also notes that using Shopify does not by itself guarantee GDPR compliance.

To learn more, you can review the Shopify Consumer Privacy Policy at:

https://privacy.shopify.com

International Transfers

Your personal information may be stored or processed outside Australia, including in the United States, Canada, the European Economic Area and other jurisdictions where our service providers operate.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information, which may include contractual protections or other lawful transfer mechanisms.

Shopify states that it operates globally and has information available about how it handles international transfers of personal data.

Data Retention

We retain personal information only for as long as necessary to:

Provide our Services.
Process orders and maintain transaction records.
Comply with legal, tax and accounting obligations.
Resolve disputes.
Prevent fraud or misuse.
Enforce agreements.
When personal information is no longer required, we will take reasonable steps to delete, de identify or securely store it, unless we are required to retain it by law.

Your Rights

Depending on where you live, you may have rights including:

Access to personal information.
Correction of inaccurate information.
Deletion of personal information.
Data portability.
Objection to certain processing.
Restriction of certain processing.
Withdrawal of consent.
Opt out of targeted advertising, where applicable.

To exercise your rights, please contact us.

We may need to verify your identity before processing your request.

Australian Customers

If you are located in Australia, you may request access to or correction of the personal information we hold about you.

We will respond to requests within a reasonable time and in accordance with applicable Australian privacy laws.

The Australian Privacy Principles cover collection, use, disclosure, data quality, security, access and correction of personal information.

If you have a privacy complaint, please contact us first so we can attempt to resolve your concern. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner.

European, UK and Swiss Customers

If you are located in the European Economic Area, the United Kingdom or Switzerland, you may have additional privacy rights under applicable data protection laws.

Where required, we rely on the following legal bases to process your personal information:

Contract — to process your order, deliver products, manage returns and provide customer support.
Consent — where you have agreed to receive marketing communications or where consent is required for cookies and similar technologies.
Legitimate interests — to improve our website, prevent fraud, understand customer behaviour and provide relevant advertising, where those interests are not overridden by your rights.
Legal obligations — where we need to retain or disclose information to comply with applicable laws.

Depending on your location, you may have the right to request access to your personal information, correction of inaccurate information, deletion of your information, restriction of processing, data portability, objection to certain processing and withdrawal of consent.

You may also have the right to lodge a complaint with your local data protection authority.

Where we transfer personal information outside your country or region, we use appropriate safeguards where required by applicable law.

UK GDPR guidance states that individuals have the right to be informed about the collection and use of their personal data, including purposes, retention periods and who the data is shared with.

United States Customers

If you are located in the United States, you may have privacy rights under applicable state privacy laws, depending on your state of residence.

These rights may include the right to request access to personal information we hold about you, request correction or deletion of your personal information, opt out of certain targeted advertising or sharing of personal information, and appeal a decision we make about a privacy request where required by law.

We do not sell personal information in the traditional sense. However, some privacy laws may define certain advertising, analytics or tracking activities as “sharing” or “targeted advertising”. Where applicable, you may opt out through our cookie settings, browser settings or by contacting us.

To exercise your rights, please contact us using the details at the end of this Privacy Policy.

Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

However, no method of transmission over the internet or electronic storage is completely secure.

You are responsible for keeping your account credentials confidential.

Complaints

If you believe we have breached applicable privacy laws, please contact us first so we can attempt to resolve your concern.

You may also lodge a complaint with the Office of the Australian Information Commissioner if applicable.

If you are located in the European Economic Area, the United Kingdom or Switzerland, you may also have the right to lodge a complaint with your local data protection authority.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.

Your continued use of our Services after the updated Privacy Policy is posted means you acknowledge the updated Privacy Policy.

Contact Us

For privacy related enquiries, complaints or to exercise your rights, please contact us.

Email: concierge@milares.com.au

Mailing Address:
4 Young Street
Neutral Bay, NSW 2089
Australia

This website is operated by Eleven11 Brands Pty Ltd ACN 668 424 995 trading as Milarēs.